What Is An Electronic Press Kit?
First of all, what is an EPK? Well, a EPK is a press kit in digital format. If any journalists want any information about you or your band, they would search your website to see if you have a pack for the media. This will be your pack.
Some of the contents of musician’s electronic press kits can typically be found on their social networking pages, such as their Facebook, Reverb Nation, and MySpace pages. The difference between these sites and an electronic press kit however, is that the press kit takes the fragmented bits of information scattered across various profiles, and merges them into one concise entity. The end result is a single destination for every bit of information a professional in the music industry could ever need to know about you or your band. Here are some of the benefits of using an Electoronic Press Kit (EPK):
- EPK’s Are Streamlined - Event coordinators and members of the press are busy people; they don’t have time to wait for your MySpace page with 15 videos and a high resolution background to load. If they want to see the videos and they want to see your fancy photo shoot, they’ll navigate to the video and photo sections of your press kit. Don’t make them sift through all of that when they’re really just looking for an email address or a band roster, you will find that you lose a lot of important people’s interest fast.
- Different Information Types For Different People - Fans want to watch video clips of you performing at the last concert they went to, they want to leave you a comment to let you know how much they loved your show, and they want to sign up for your newsletter. Journalists want facts: Awards you’ve won, venues you’ve played, albums you’ve made, what your promotional efforts have been like, and a list of where you’re performing next.
- Saving Music Event Coordinators Time - Who is the main point of contact for bookings and how can they be reached? How much original material does your band play? What equipment and instruments do you have? What is the approximate footprint of space needed to perform? What additional amenities will you need? If event coordinators can easily find this information without ever asking, you’ve saved them and yourself one or two rounds of emails or phone calls before you ever initiate contact.
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